The shift into the digital world has greatly affected our lives on a professional and personal level. The growing number of people using the internet has changed how our daily life moves forward. The traditional means of marketing in business is not going to be enough to make a living in this evolved market. Diving into the digital world of marketing opens up different possibilities to grow business such as Social Media, Search Engines, Affiliate Marketing and many more.
What changes has the Digital Shift brought to us?
Our lives have been changed completely with the evolution and ease of availability of the Internet. We are relying on the Internet more and more each day. From searching meaning of words to searching locations to daily news. We also tend to have a quick look over the internet before buying things. The shift has evolved so much that we now rely on the Internet for the most basic things for our survival. We get food and groceries delivered to us and shop for clothes online.
Let us take an example of clothes shopping. We were used to going store by store looking for the type of clothes we want to buy, trying them on and if a price is agreed, the clothes are bought. Now, the trend has changed. We now look for clothes over the internet on various e-commerce stores, compare prices and order accordingly. Even before going out to buy clothes directly from a store, we check prices beforehand on the Internet.
How does a strong Digital presence help your Business?
If we look at the stats for Internet usage over the year, we can clearly see substantial rise year after year. What does this mean? People are using the Internet more and more for various reasons – for communication, entertainment, business, etc. So why should your business stay behind in the run in? Starting on the right foot in the digital world is more important for a new business.
There are many platforms where people spend their time on the Internet. Growing up, we used to see our elders looking for job vacancies in the newspaper or by oral communication. Now, we look for job opportunities via job portals or Social Media groups or scroll through a company’s website for any openings. Even the next process in job searching has changed due to the Digital shift. We’ve moved from hard copy printed CVs to softcopy Cvs sent via email. Meaning that, before going into the competition of getting clients and growing businesses, now a company needs to have a strong digital presence to first build a team capable of growing business.
A strong Digital presence over the Internet would mean more people to pitch your services to. More people talking about your services and wanting to talk to you about a possible transaction. You can showcase your products and services to a wide range of people working in different niches. Having a Digital presence also lets you receive reviews that help you determine the quality of your services or products and how you can improve them further. Interacting with your clientele and customers maintains a healthy relationship which in return can bring you new clients and projects directly from them or via referrals.
A strong Digital presence puts you miles ahead of competitors that have not entered into the Digital world. Getting your post shared on Social media, getting a positive review on listing sites, they all help in improving your brand popularity and reach. As much as we’ve talked about the importance of Digital marketing here, offline marketing synced with digital marketing takes your company to great heights of success.
Integrating the two types of marketing helps your business climb the ladder to unparalleled success. What Digital Marketing can offer you more is the opportunity to reach the right people at the right time with targeted marketing strategies.